Cookie Policy
Last updated:
1. Scope and necessary storage
This policy covers cookies and similar browser storage on the Abracadabra+ website, operated by Abracadabra+ Inc. See our Privacy Policy for personal-data processing and rights. Necessary storage includes the sign-in session in local storage, preferences and your consent choice under abrp_ad_consent_v1. Blocking necessary storage may prevent sign-in or preferences from working.
2. Google Ads and Consent Mode
The Google Ads tag loads on public website pages to measure advertising performance. In the EU/EEA, UK and Switzerland, or when the region cannot be determined, its script loads but advertising and analytics storage is set to denied until you accept. While denied, Google may still receive limited cookieless signals, such as that a page loaded, browser information and the IP address included in the request. Denying storage does not mean that no request reaches Google.
Elsewhere, consent is granted by default. You can opt out through Google Ad Settings. When advertising storage is allowed, Google may set cookies and receive page-view, browser/device and advertising-interaction information. See Google’s Privacy Policy.
3. TikTok Pixel
The TikTok Pixel loads on our website pages and may send page-view and device/browser information and set cookies. It is currently not controlled by the Cookie settings choice: rejecting there does not stop the TikTok Pixel. Browser cookie and tracking controls may help limit it. Native apps do not include the Google Ads or TikTok web tags.
4. Campaign names
Campaign names from links, such as utm_source or utm_campaign, may be kept in your browser for up to 30 days only when you give advertising consent or where it is not required. No click IDs are stored. Rejecting later removes stored campaign names.
5. Storage and technology overview
| Name/Provider | Purpose | Type | Duration/Control |
|---|---|---|---|
| Sign-in session / Abracadabra+ | Maintain signed-in access | Strictly necessary local storage | Needed for sign-in; browser storage controls. No fixed duration stated. |
| Preferences / Abracadabra+ | Remember settings | Necessary preference storage | Until changed or cleared, depending on the preference; browser controls. |
| abrp_ad_consent_v1 / Abracadabra+ | Remember advertising consent choice | Necessary local storage | Until you change it or clear storage; Cookie settings. |
| Google Ads tag / Google | Advertising measurement | Tag, advertising/analytics cookies and cookieless signals | Storage denied until acceptance in consent regions or if region is unknown; granted by default elsewhere. Cookie settings, Google Ad Settings and browser controls; provider durations vary. |
| TikTok Pixel / TikTok | Website advertising signals and page views | Pixel and possible cookies | Not controlled by Cookie settings; browser controls may limit it. Provider durations vary. |
| Campaign names / Abracadabra+ | Campaign source attribution | First-party browser storage | Up to 30 days with consent or where not required; removed on later rejection. No click IDs. |
6. Changing your choice
The “Cookie settings” button in the site footer and on this page reopens the banner with equal Accept/Reject options. Rejecting later updates consent to denied going forward and removes stored campaign names. It does not stop the TikTok Pixel, undo data already sent or guarantee removal of cookies already set by providers. You can also use browser settings to block or delete cookies and clear local storage; clearing storage can remove your saved consent choice and sign you out.
7. Changes and contact
We may update this policy by publishing a revised version and date. Contact privacy@abracadabra.plus with questions about cookies or privacy. See our Privacy Policy.